Search Engine Optimisation, or SEO, is the process taken to improve your websites ranking in the search engines. SEO encompass a wide range of ‘important items’ that need to be addressed in order to correctly optimise your website. These ‘items’ include: proper website formatting, keyword optimisation, link building, social media and more.
Why is a top search engine ranking so important? Because without high quality traffic your online business will likely fail. And the best high quality traffic comes from a top Google ranking.
Did you know it’s estimated that around 75% of users never scroll past the first page of search results?
If you don’t know what you are doing when it comes to SEO you can do some serious damage to your websites online presence and ability to rank in the search engines. And it takes a lot longer to fix the mistakes than it does to do it right the first time.
SEO it no longer an ‘option’ for online businesses it is vital for success online.